Figure out budget ranges of indie films I want to produce. For the genres I’m interested in, is the “sweet spot” $1M, $3M, $15M?
Research comparable, recent titles in the genres I like — figure out their budgets, markets/”windows”, and marketing costs.
Spend more time at download-able movie websites — Hulu, Vudu, Netflix, etc. Figure out who’s starting/operating which web-based movie sites (Amazon, Apple, Sony, HD Net, etc.) and what their goals are for expanding their customer bases/services and content offerings.
I don’t need theatrical releases to motivate my movie producing. If a project and its economics and the state of the marketplace support a theatrical release for it, totally cool. But, there are plenty of other outlets to target for reaching audiences and consumers/buyers for the movies I want to make. I want to get a better idea of who my buyers can be for my movies…
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