After the Big Push with our IndieGoGo campaign in February to raise funds for new transmedia elements for the Lost in Sunshine website, I was pooped. A bit chastened. Discouraged. And, still underfunded. Sigh.
Then, one day in late March, I was checking Lostinsunshine’s analytics and viewed a lot of traffic coming in from a transmedia review site – digitaldelta – in the UK (which is now closed to the public, but here’s a link to its parent organization, CYFLE). Several of its members had reviewed and critiqued Lostinsunshine’s website. Wow! Yay! The critiques were bald and a bit harsh, but not unfair, and I responded to them with some history on the project and my own frustrations and efforts. I also thanked them for their observations.
That’s how I met Adipat Virdi, my new Transmedia Producer for Lost in Sunshine! Adipat “gets” it. I’m not singing out in the woods alone anymore! He gets how we have an opportunity to do something with “arthouse” material that hasn’t been done before – expand its storyworld and themes across media and engage folks to share their own stories about CHOICES. The last couple months, Adi and I have been Skyping and scheming about the transmedia strategy and pitch package for Lost in Sunshine, with an eye on being ready for the Toronto Film Fest in September.
Think productive thoughts for us, please!
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Great post, Lorie! Not giving up is a huge part of achieving success. I’d say we’re on our way!
J